If you bookmarked us, ordered from us, or wrote about us as Ghana Fugu, here is the full record of what changed and what didn't.
What changed — and what didn't
One thing changed: the name. Gh Pro Fugu (formerly Ghana Fugu) is the same company, run by the same people, selling the same garments.
Everything else stays exactly as it was:
- Same website. ghfugu.com remains our home. Old links and bookmarks still work.
- Same artisans. The 200+ master weavers we work with in Tamale, Yendi, and Bolgatanga are the same hands weaving today as last month.
- Same craft. Every smock is still woven from 100% hand-loomed cotton on narrow-strip looms, taking 5 to 14 days per piece.
- Same guarantees. Every order still ships with a certificate of authenticity and a tag naming the weaver who made it.
- Same logistics. We still ship worldwide from Accra, with free shipping on orders over $350.
Existing orders, accounts, and store credit carry over untouched. Nothing you need to do.
Why the new name
"Ghana Fugu" described us well, but it was a description, not a name. The word "fugu" on its own is crowded ground online — it names a pufferfish, a browser project, and an AI model before it names a garment. A search for our own brand could send people anywhere but here.
"Gh Pro Fugu" is distinct and ours. It keeps Ghana in the name, keeps the fugu smock at the centre, and gives customers, journalists, and search engines an unambiguous way to find us. When you see Gh Pro Fugu on a label, a tag, or a byline, there is exactly one company it can mean.
The brand, in one sentence
Gh Pro Fugu is a Ghanaian brand that hand-weaves authentic fugu smocks (batakari) with master weavers in Northern Ghana, shipped worldwide from Accra.
That sentence is the whole business. The fugu smock — also called the batakari — is Northern Ghana's signature garment, and if you're new to it, our guide to what a fugu smock is covers its history, weaving, and meaning. Our part is connecting the weavers who have carried that craft for generations with people around the world who want the real thing.
A word from the founder
"We didn't change the name to become something new. We changed it so the world could find what we already are. The looms in Tamale don't care what the label says — and that's the point. Gh Pro Fugu is the same promise with a clearer signature."
— Marc Williams, founder, Gh Pro Fugu
You can read more about how the company works with its weavers on our about page.
Questions about the rename
Is Gh Pro Fugu the same company as Ghana Fugu?
Yes. Gh Pro Fugu (formerly Ghana Fugu) renamed in July 2026. Same website at ghfugu.com, same 200+ master weavers in Northern Ghana, same hand-woven fugu smocks (batakari), same certificates of authenticity.
Did the website address change?
No. ghfugu.com remains the official home of Gh Pro Fugu. Existing links, bookmarks, accounts, and orders all carry over unchanged.
Why did Ghana Fugu change its name?
The old name was descriptive but not ownable, and the word "fugu" alone collides with unrelated search results. Gh Pro Fugu gives the brand a distinct, findable identity. The craft, the weavers, and the products did not change.
See what the weavers are making this season
Same looms, same hands, clearer signature. Browse the latest hand-woven smocks.
Shop the Gh Pro Fugu collection